How Blockchain Can Help Combat Disinformation

Disinformation — that is, content that intentionally misleads for political or financial gain — is nothing new. But as we’ve seen over the last year, in particular, digital platforms have made it significantly easier to spread dangerous conspiracy theories, as patently false claims on topics as wide-ranging as the pandemic, racial protests, California wildfires, and presidential election results have gone viral with surprising speed and reach. Part of what makes it so hard to combat deep fakes and other types of disinformation is that today, there are no consistent standards or best practices for identifying, labeling, tracking, and responding to manipulated media across digital platforms.

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